IT’S A CRIME

Work: “It’s a Crime”
Client: Cook Children’s Medical Center
Media: Television
Result: Increased Visibility

This award-winning television spot was the first of two in a Public Service Announcement campaign for Cook Children’s Medical Center in Fort Worth, Texas. A compelling message, complemented by heart-stopping visuals and a haunting score, gave this spot attention-grabbing power to deliver its message to viewers. It also captured a first-place Telly Award in the PSA category.