Work: “Unfortunate Events” Campaign
Media: Direct Mail
Result: Increased Sales, Additional Assignments
This direct mail campaign was created to market Olicom’s PCI NICs, a product often viewed as a commodity. The client requested a campaign that “got attention” and “pushed past the limits” of traditional tech advertising. However, the budget limited visual options to stock photography. The resulting campaign was such a hit, both internally and with their target audience, that the client requested print ads with a similar brash tone.
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