Public Relations

Work: Crisis Mgmt Training Scenarios
Client: Buie & Co
Media: Training Materials
Result:Training Goals Met, Additional Assignments

This public relations firm was tapped to provide crisis management/media training for the executives of a commercial construction company. The Word Woman was asked to create four hyper-realistic, challenging disaster scenarios, which were used to train the executives.

Both actual issues from the client’s past projects and fictional challenges were woven into the four scenarios. The result was exceptional training material offering very realistic conditions.

  • Public Relations
  • Copywriting
  • Research